FUNATICS

A delicious project for the historic snack company Facundo, in collaboration with the agency Mucho, responsible for the overall brand strategy of Funatics. We created unique characters for each of the new extruded products in the Funatics collection, designed to connect with a new generation of consumers. We also developed comics that explore the characters’ personalities and propose playful games inspired by the snacks.

Facundo / Mucho / Spain / 2025