Still life photography of Facundo Funatics snack packaging featuring custom character illustrations designed by Brosmind with Mucho.
Group character illustration artwork for Funatics snacks, showing the mascot heroes in an energetic superhero action pose.
Funatics popcorn packaging photo featuring Brosmind's elastic superhero character design named Paloma for Facundo.
Facundo Funatics extruded corn snack bag showing the super-speed skateboarder character artwork named Gus.
Creative process moodboard for Funatics character development, showing early sketches, color testing, and mascot explorations.
Funatics popcorn ketchup and mustard flavor packaging photo featuring Brosmind's elastic superhero character design named Paloma for Facundo.
Funatics star-shaped potato snack bag photography displaying the charismatic hero mascot character Estrella.

FUNATICS

A delicious project for the historic snack company Facundo, in collaboration with the agency Mucho, responsible for the overall brand strategy of Funatics. We created unique characters for each of the new extruded products in the Funatics collection, designed to connect with a new generation of consumers. We also developed comics that explore the characters’ personalities and propose playful games inspired by the snacks.

Facundo / Mucho / Spain / 2025

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