Night view of Passeig de Sant Joan decorated with repeating Kawaii comic panel Christmas lights by Brosmind.
Low-angle night photo of colorful red, green, and purple illuminated Christmas icons hanging above the street.
Side-angle night photo of an illuminated cloud cluster of festive icons along the Barcelona pavement.
Concept sketch showing the placement of Brosmind's Christmas light panels and icons across street and sidewalk.
Sketches of comic panel lights featuring Kawaii characters sharing love and festive cheer above the roadway.
Close-up night shot of a light panel showing Kawaii characters hugging and holding glowing red hearts.

Low-angle night detail photo of a glowing multicolor icon cloud light installation by Brosmind.
Concept sketch illustrating how the suspended icon light cloud encourages interaction with street pedestrians.
Sketch grid of Christmas and comic book symbol designs created by Brosmind to be built into lights.
Couple walking down the Passeig de Sant Joan sidewalk beneath glowing, colorful Brosmind Christmas lights.
Night view of overlapping Kawaii character lights creating a dense, glowing festive atmosphere.

CHRISTMAS LIGHTS PASSEIG DE SANT JOAN

We designed the Christmas lights in Passeig de Sant Joan in Barcelona. The boulevard runs between the Arc de Triomf and Plaza Tetuan and is home to several shops specialising in comics, the world of fantasy, and collectable toys. The surrounding neighbourhood has a notable Asian influence, both on account of the local community and the presence of many specialised shops. The visual language of our designs sought to honour the culture of the boulevard and neighbourhood by taking its inspiration from comics and Kawaii pop culture.

The design consisted of two elements; vignettes and icons. Hanging above the road, the themes of the vignettes were based on the more universal values of Christmas such as reuniting with loved ones, participation, and sharing. Referencing both the world of comics and Christmas, the icons were mounted above the pavement at various angles, inviting pedestrians to look up, possibly interacting with residents looking down from their balconies.


Ajuntament de Barcelona / 2023

Photos by Xavier Padrós and Edu Vila

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