Red illustrated character affectionately hugging a globe to represent United Nations SDG protection goals.

Character featuring countryside landscape and factories living in sustainable harmony on top.
City-shaped character with skyscrapers, train belt, and brain top illustrating smart urban infrastructure.

Teacher character using a tablet to explain water molecules to small students sitting nearby.
City hall building character with arms and legs communicating with a citizen through a tablet.

Character with a touchscreen tablet head designed for controlling personal finances.
Giant walking character with mobile devices on its head platform accessible via ladders and limbs.

Clean energy character with solar panel head, wind turbine shoulders, and body glowing with power.
Floor-to-ceiling SDG character banners illustrated by Brosmind on display at MWC exhibition in Shanghai.
Group line-up of 3D animated SDG characters projected on a massive LED screen at MWC Shanghai.

Human-sized physical sculpture of the muscular tablet SDG character at MWC event venue.
Large LED screen showing SDG character illustrations alongside event information at Mobile World Congress.

MOBILE WORLD CONGRESS SDG CHARACTERS

Launched in September 2015, the UN Sustainable Development Goals (SDGs) are a 17 point plan to end poverty, halt climate change and fight injustice and inequality by 2030. For the 2018 Mobile World Congress, the GSMA partnered with us to create a family of unique characters that illustrate how the mobile industry can help achieve each of the goals.

GSMA / Tenacity Works / Barcelona, Shanghai, Los Angeles / 2018

3D graphics and animations by Lung Animation

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